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"King Deer in Mongolia": Business Venture in Africa
 

Business is a language while trading is a culture. Chinese businessmen communicate with the world with the entrepreneurial spirit and cooperation concept nurtured by Chinese culture and achieve multiple-wins. Haosheng Zheng, chairman of King Deer Co., Ltd., said that, he has invested in Madagascar, an African island country, for 24 years. "The story of 'King Deer' has been well practiced - 'BRI' is to pursue development, advocate multiple wins, and convey hopes."


King Deer has been investing in Africa for a long time. The development of King Deer went through the entrepreneurial stage of "bringing in" and "going out". Haosheng Zheng realized that there were potential business opportunities in African market and this meant China-African relations are steadfast and mutual beneficial. This is also very beneficial for our country's proposed domestic and international circumstance, which meant we could fully utilize both domestic and international markets.